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How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior?

By Roman Espejo

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Cover Type:Paperback
Genre:Society & culture
Target Audience:Teens & young adults
ISBN: 0737755792    EAN: 9780737755794    Pages: 104

** Product Overview **

What role does television advertising play in childhood obesity? Can innovative advertisements prevent teen smoking? Do brands, not marketers, define teens? A collection of diverse viewpoints on the topic of teens and advertising offers a spectrum of perspectives on related subject matter. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

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