Data is your business. Have you unlocked its full potential?
If you read nothing else on data strategy, read this book. We've combed through hundreds ofHarvard Business Reviewarticles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world.
This book will inspire you to:
Reap the rewards of digital transformation
Make better data-driven decisions
Design breakout products that generate profitable insights
Address vulnerabilities to cyberattacks and data breaches
Reskill your workforce and build a culture of continuous learning
Win with personalized customer experiences at scale
This collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People's Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman.
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