Someone needs to get the word out about your nonprofit's mission and results, right? And if you're that someone, then AMPLIFY is for you. Whether you're new on the job or simply looking for inspiration, you'll benefit from this book's upfront basics on strategy, audience, and writing style. It's jammed with thought-inspiring and "wish-I'd-thought-of-that" moments, No dry business how-to book, AMPLIFY teaches with stories, examples, and laugh-out-loud-funny examples. Sharon Smith has forty years of nonprofit experience gained at organizations small and large. Now she wants to mentor you by sharing her tips, tricks, and lessons learned. Chapters include Stuff They Don't Teach You in School, The Eleven Commandments for Communicators, and The Communication Hall of Shame. Also included is career advice and some only slightly subversive ideas for managing your executive director (see what she did there?). The author didn't satisfy herself with sharing her own ideas and experiences. She gleaned pithy advice from her friends, colleagues, and one smart family member and included it all for your benefit. After you've digested its ideas, AMPLIFY encourages you to practice sending targeted messages by studying real world communication challenges. Optional of course! Energize your work now with Amplify: The Essential Guide to Nonprofit Communication.
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