{"product_id":"mangas-first-century-how-creators-and-fans-made-japanese-comics-1905-1989","title":"Manga's First Century: How Creators and Fans Made Japanese Comics, 1905-1989","description":"\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" style=\"max-height: none; height: 280px;\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"padding-bottom: 20px;\"\u003e \u003cspan class=\"a-text-bold\"\u003eA comprehensive English-language history of a beloved medium, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eManga’s First Century\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e tells the story of the artists and fans who built a cultural juggernaut.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e Manga is the world’s most popular style of comics. How did manga and anime—“moving manga”—become ubiquitous? \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eManga’s First Century\u003c\/span\u003e\u003cspan\u003e delves into the history and finds surprising answers.\u003cbr\u003e\u003cbr\u003e In fact, manga has always been a global phenomenon. Countering essentialist myths of manga’s emergence from the deepest wells of Japanese art, author Andrea Horbinski shows it was born in the early 1900s, a hybrid form that crossed single-panel satirical cartoons popular in Europe and America with the Edo period’s artistic legacy. As a medium, manga initially focused on political commentary, expanding to include social satire, children’s comics, and proletarian art in the 1920s and 1930s. Manga’s evolution into a medium embracing complex, long-form storytelling was likewise driven by creators and fans pushing publishers to accept new, radical expansions in manga’s artistic and narrative practices. In the 1970s, innovative creators and fans empowered a new breed of fan-generated comics (\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003edōjinshi\u003c\/span\u003e\u003cspan\u003e) and established robust audiences of adult, female, and queer manga readers, while nurturing generations of amateur and professional creators who continue to enrich and renew manga today.\u003c\/span\u003e  \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 1; display: block;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Read more\", \"collapse_prompt\":\"Read less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eRead more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":50578923520285,"sku":"9780520403994","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5692\/5213\/files\/9780520403994.jpg?v=1762278125","url":"https:\/\/bookdelico.com\/products\/mangas-first-century-how-creators-and-fans-made-japanese-comics-1905-1989","provider":"Book Delico ","version":"1.0","type":"link"}