{"product_id":"its-on-you-how-corporations-and-behavioral-scientists-have-convinced-us-that-were-to-blame-for-societys-deepest-problems","title":"It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems","description":"\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" style=\"max-height: none; height: 280px;\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"padding-bottom: 20px;\"\u003e \u003cspan class=\"a-text-bold\"\u003eTwo leading behavioral scientists argue we should reject ‚Äúnudge‚Äù policies and stop blaming personal failure for society‚Äôs failures \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e  \u003cbr\u003e Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society‚Äôs deepest challenges, from inadequate retirement planning to climate change‚Äîgently, but cleverly, nudging people to make choices for their own good and the good of the planet.\u003cbr\u003e  \u003cbr\u003e It was all very convenient, and false. As behavioral scientists Nick Chater and George Loewenstein show in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eIt‚Äôs on You\u003c\/span\u003e\u003cspan\u003e, nudges rarely work, and divert us from policies that do. For example, being nudged to switch to green energy doesn‚Äôt cut carbon, and it distracts from the real challenge of building a low-carbon economy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eIt‚Äôs on You\u003c\/span\u003e\u003cspan\u003e shows how the rich and powerful have repeatedly used a clever sleight of hand: blaming individuals for social problems, with behavioral economics an unwitting accomplice, while lobbying against the systemic changes that could actually help. Rather than trying to ‚Äúfix‚Äù the victims of bad policies, real progress requires rewriting the social and economic rulebook for the common good.\u003c\/span\u003e  \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 1; display: block;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Read more\", \"collapse_prompt\":\"Read less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eRead more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e","brand":"Basic Venture","offers":[{"title":"Default Title","offer_id":50548221346077,"sku":"9781541700116","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5692\/5213\/files\/9781541700116.jpg?v=1761676247","url":"https:\/\/bookdelico.com\/products\/its-on-you-how-corporations-and-behavioral-scientists-have-convinced-us-that-were-to-blame-for-societys-deepest-problems","provider":"Book Delico ","version":"1.0","type":"link"}