{"product_id":"brand-power-built-in-how-tech-products-really-win-hearts-and-minds","title":"Brand Power Built in: How Tech Products Really Win Hearts and Minds","description":"\u003cp\u003e\u003cb\u003eIf you've ever tried to build, launch, or grow a tech product, you've probably wrestled with this question: How do we\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003e\u003ci\u003ereally\u003c\/i\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ewin customers' hearts and minds?\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat separates promising products from true market leaders isn't just great technology--it's embedding brand power into your product's DNA from day one, \u003c\/span\u003e\u003ci\u003enot\u003c\/i\u003e\u003cspan\u003e as an afterthought once the product is built.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToo many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you \u003c\/span\u003e\u003ci\u003ebuild in brand power\u003c\/i\u003e\u003cspan\u003e from the start, you don't just build better products and experiences--you create a far more valuable business. That's the hidden opportunity most companies miss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing on everything she's learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You'll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI's impact on branding, customer experience, and product growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten for founders, product builders, marketers, and business leaders, \u003c\/span\u003e\u003ci\u003eBrand Power Built In\u003c\/i\u003e\u003cspan\u003e gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matt Holt Books","offers":[{"title":"Default Title","offer_id":51007121129757,"sku":"9781637748527","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5692\/5213\/files\/9781637748527.jpg?v=1772739601","url":"https:\/\/bookdelico.com\/products\/brand-power-built-in-how-tech-products-really-win-hearts-and-minds","provider":"Book Delico ","version":"1.0","type":"link"}